The title tag is by far the most important part of your web site. It is the first thing people see, and it tells people what they are about to check out. If your looking for a way to get your web site traffic up, just by doing a little touch up work to your title tags you can see a little boost from the search engines.
Since the title tags is one of the big things the search engines look at when indexing your content, you should make sure you are doing all you can to make them the best.
What Should My Title Tag Do?
This is an easy question to answer. What should you title tag be doing? It should be answering who you are and what you do. For example – lets take a look at the title tag here:
Web Hosting Blog | Lunarpages Lunartics
From that, you know you are on a blog about web hosting, it is called Lunartics and it is from Lunarpages. Be sure to always include your web site or company name, and a few keywords about what you do.
Can you over do it? Yes, you can. I would say try to keep the keywords under five at the most. Also, make sure your keywords in your title tags are relevant to the content on that specific page or web site. For example, this would be a bad execution in title tag writing 101:
My Blog Paris Hilton Cute Puppies Lindsay Lohan
See, that might seem like you are going to get more people in because you are using popular phrases, but search engines will bump you down because your web site doesn’t have anything to do with those keywords.
So to sum things up:
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make sure that your title tags are relevant to your web site content
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make sure you give your company or web site name
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don’t include keywords that are not related to the web site’s content
Some might say that search engine optimization is a confusing art, that they do not understand. However, as the years have gone by, a lot of it comes down to common sense.
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